Friday, November 06, 2026
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Dana Mendoza shows the eclectic décor in the hair area of Rogue Collective.

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Going rogue
November 6, 2026 3:20 a.m.

Going rogue

Moses Lake salon celebrates creativity and independence

MOSES LAKE — The new salon on East Broadway is called Rogue Collective for a reason. “We had this dream to do it all together,” said owner Dana Mendoza. “That’s where the ‘collective’ came from. It’s a pretty amazing group of women. Everyone has their own separate gifts and talents.” The “rogue” part of the name comes from the fact that the professionals all came from other salons with the same idea: to do things their own way.