‘Everyone Has a Why’

Campaign seeks to bring opioid addiction out of the shadows

MOSES LAKE — The reasons for addiction are many, but everybody has one. That’s the point of a campaign by the Grant County Health District to highlight opioid addiction and overdoses. It’s part of a two-phase campaign to explain some of the reasons behind addiction, and encourage people to seek help. “It can be loss, or pain, or struggle, but everyone has a reason that they may start using substances,” said Lexi Smith, communications coordinator for the Grant County Health District. “But on the flip side of that, everyone has a reason that they don’t, or that they choose to help someone who does.” The tagline for the Everybody Has a Why campaign is “Make addiction a conversation, not a secret,” and removing the shame of seeking help is a primary aim.