The pylon sign outside the George Holiday Inn Express could be changed literally overnight, but the one on the side of the building is a temporary one until the permanent signs are ready in 14-16 weeks.
April 23, 2025
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Quick change
George hotel turns from Microtel to Holiday Inn Express overnight
GEORGE — The Holiday Inn Express in George appeared literally overnight. “On (April) 10 we closed the transaction and then at 7 p.m. IHG, which is the brand where Holiday Inn Express comes from, gave us the green light to open the hotel,” said General Manager Jed Jonathan. The hotel, which was built in 2020, had been a Wyndham Microtel up until then. It hadn’t been listed for sale, Jonathan said, but the owner had put out a few feelers. Jonathan owned several storage businesses under the name Dream Storage. When he became interested in branching out into the hospitality sector, Jonathan reached out to a number of hotel chains looking for a franchise, he said, and IHG was the first one that called him back. IHG put him in contact with A1 Hospitality in Tri-Cities, which owned about 20 hotels. Between then they created Dream A1 Hospitality, which is the official owner of the hotel.