Personal branding: A new focus in job searching

(ARA) - A record number of people across the nation are unemployed and looking for work. As competition among candidates grows, it becomes more and more difficult to stand out in a crowd. The U.S. Bureau of Labor Statistics reported Aug. 6 that 14.6 million Americans were unemployed, a number that hasn't changed much since the beginning of 2010. This translates to an average of six people now competing for each job opening.