Why you should consider a professionally designed logo for your business

If you own or run a business, designing a logo might seem like a fun project to take on yourself. Or you might think it's a good idea to get one of your more artistic friends to come up with a concept for your logo. But when it comes down to it, would you really want to leave what will be - or at least should be - the first thing your customers think of when they think of your brand to an amateur?