Same stadium, new name: Why World Cup venues are getting rebranded for the tournament
A partial covering is seen over Lumen branding at Lumen Field, which will be named Seattle Stadium during the 2026 FIFA World Cup, Wednesday, May 20, 2026, in Seattle.
AP Photo/Lindsey Wasson
ASSOCIATED PRESS — The stadiums that will host World Cup matches are removing all traces of their usual corporate sponsors in anticipation of the tournament that starts next week.
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