Columbia Basin irrigation company receives Valmont award

Lad Irrigation named Performance Plus dealer

COLUMBIA BASIN — A Valley, Neb.-based company honored a Columbia Basin irrigation company.

Valmont Irrigation recently announced Lad Irrigation in Quincy, Moses Lake and Othello earned a Valley Performance Plus Dealer designation for outstanding sales performance by delivering the highest standards of service and product support to its mechanized irrigation customers.

The Performance Plus Program focuses on the recognition of dealers as they strive to meet the ever increasing and changing needs of production agriculture.

"Being named a Performance Plus Dealer is a significant achievement based on a commitment from dealer principals to strive for excellence," said James Brown, Valmont Irrigation's Vice President of North American Sales.

Lad Irrigation recently accepted the award from Valmont after achieving outstanding ratings from customers in the key areas of sales, parts and service. Dealers also attended regional meetings to build product knowledge, network with fellow dealers and reinforce their commitment to the Valley brand.

"Valmont Irrigation places a great deal of value in our dealer network. Customer surveys consistently show that the excellence of our dealers has made Valley the leader in all categories of sales and customer service. We're very pleased to congratulate Lad Irrigation for their superior customer service and leadership," Brown said.