Columbia Basin Herald launches customer survey

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MOSES LAKE — A new survey to ask people what they want to see in the Columbia Basin Herald and on its website will be released Monday. The survey will be available for subscribers and non-subscribers through April 5.

People who finish the survey are entered into a drawing for a two-night stay at the Coeur d’Alene Resort.

The survey will be available on the CBH website as well as its social media. The link is www.surveymonkey.com/r/Q8XC35Q.

The comprehensive survey was designed to find out what people in the CBH circulation area think about the newspaper and its associated website and publications, whether or not they are regular readers. Improving the CBH is difficult, if not impossible, without knowing what readers (and non-readers) want and need from it, said publisher Caralyn Bess.

“I’m always one for collaboration.” Rather than guessing what the community wants, it’s easier to talk to them, she said. “That arms us with good information.”

With that in hand, it’s easier to make decisions about covering news and advertising, she said. “We want to make sure we’re serving our community.”

The survey includes questions on the news interests of respondents, questions on life interests and preferences. This initial survey will be part of an ongoing effort to talk with readers, Bess said. A survey will be conducted at least once each year, possibly more frequently.

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